A one-person studio that punches above its weight.
Purple AI is a boutique web studio founded by Brooks Clifford in Minneapolis. We use AI-native workflows to deliver senior-level web design, development, and SEO at a speed and price point that traditional agencies can't match.
No account managers. No junior handoffs. Just me.
I'm Brooks Clifford — founder of Purple AI. When you hire us, you work directly with me from strategy call to final pixel. I've been building websites since the 1990s, and in that time I've seen every era of the web — from hand-coded HTML tables to Flash to WordPress to the AI revolution happening right now.
That revolution is why Purple AI exists. With the advancements in AI, we're able to deliver websites faster, better, and cleaner than ever before — without sacrificing the craft, attention to detail, or human judgment that separates a great site from a forgettable one.
Principles that guide every project.
AI Is a Tool, Not a Crutch
We use AI to move faster and research deeper — not to replace taste, judgment, or craft. Every design decision and every published word gets a human review.
You Own Everything
No proprietary lock-in. No vendor dependencies. Your domain, your hosting, your code. Walk away anytime with all of it.
Honesty Over Polish
We'll tell you if your idea won't work. We'll show you what we'd do differently. When we share case studies, we include the numbers — even the unflattering ones.
Three Directions, Always
We present three genuinely different creative directions before building — so you choose the one that fits, not the one we picked for you.
Senior Attention, Every Project
There is no junior team. There are no account managers. You talk to the person doing the work, every time.
Speed Without Shortcuts
Three-day delivery isn't about cutting corners — it's about using AI to eliminate the busywork so we can spend all our time on the decisions that actually matter.
30+ years of building for the web.
First websites
Started building sites in the era of HTML tables, GeoCities, and 56k modems. Learned that the fundamentals of good design don't change — only the tools do.
Flash, CMS, and e-commerce
Built through the Flash era, early WordPress, and the first wave of online stores. Watched the web go from novelty to necessity for every business.
Mobile-first & performance
Adapted to responsive design, mobile-first indexing, and the PageSpeed revolution. Started focusing on SEO and conversion, not just aesthetics.
AI-native workflows
Founded Purple AI. Rebuilt every workflow around AI to deliver websites faster, better, and cleaner than ever — without sacrificing craft or human judgment.
Work directly with the founder.
Free 30-minute consultation. No pitch deck, no pressure — just a real conversation about what your site needs.