Build. Rank. Convert.Starting at $500.
Three AI agents. Refined by real designers.
Forge builds your website. Hone ranks it. Lift converts the traffic.
Each one starting at $500. You own everything!
AI has reached escape velocity in 2026.
Big agencies have always had the better tools. Bigger teams. Faster turnarounds. The strategic SEO consultants. The conversion experts. The premium designers. The reason small businesses fell behind online wasn’t talent — it was access.
AI just flipped the equation. The work that used to require a 20-person agency runs on autopilot with senior human review. Agency-quality outcomes, at small-business prices, delivered in days instead of quarters.
We’ve been deep in AI tooling since the launch of ChatGPT 3.5 back in late 2022. For two years, the technology promised more than it delivered — beautiful demos that broke under real workloads. In the last six months, three things changed that. Model quality crossed the threshold where output rivals senior human work. AI Agents matured to the point where they plan, execute, and verify autonomously. And token pricing fell to where running production AI costs less than a cup of coffee. The result: 90–95% of the work that used to require a 20-person agency now runs on autopilot — built in minutes, refined by real designers.
Build your website with Forge.
Forge is an AI agent that designs and builds your website. Three custom designs presented. You pick. Refined by real designers, shipped in 5 days, yours to own forever.
5 days. From brief to live.
You brief us
A short intake form: business, style, pages. Five minutes to complete.
AI generates 3 designs
Three custom design directions, generated and ready in about four hours.
Designer refines
Senior human review on every direction. Polish, brand fit, type quality.
You pick your favorite
Pick the direction you love. Designer finalizes the details and copy.
Your site goes live
Live, owned by you, hosted however you choose. No retainers. No contracts.
A site you’re proud to share.
Mountain Golf
Just Cause Charity
Rock Solid Solutions
Don’t just take our word for it — our clients LOVE their results.
Ready to look incredible online?
Tell us about your business and get 3 custom designs in your inbox within 4 hours. Your site goes live in 5 days — or your money back.
Grow your business with Hone.
Hone monitors your search performance 24/7, optimizes your pages for the 2026 search landscape, and tracks AI Overview citations. Every change reviewed by a real designer before it ships.
Higher rankings, on autopilot.
The 2026 SEO Playbook
- Diagnose before you edit Every page audited for AI Overview eligibility before any change ships.
- Use real SERP data, not model intuition Live SERP intelligence feeds every recommendation. No guessing.
- Preserve the human voice Brand voice guardrails prevent generic AI rewrites.
- Test on what you own first Read-only intelligence before any production edit.
- Audit every change Full version history. Every edit logged. Rollback in one click.
Hone Weekly Report
Purple AI has been instrumental in transforming our business operations.
We now know our website’s ROI.
Optimize your traffic with Lift.
Lift runs the 25-point conversion audit on every page every week, identifies the top failures, drafts the fixes, and ships them — with senior human review on every change.
More conversions, shipped weekly.
Lift Conversion Dashboard
The 25-Point Audit
- Headline 4-U formula Urgent, Unique, Useful, Ultra-specific — every headline scored.
- Above-fold value proposition Clear value in the first 600px or the page fails.
- CTA first-person psychology “Start my trial” beats “Start your trial” every test.
- Five-field form maximum Each added field drops conversion 5-10%. Audit catches form bloat.
- Social proof near CTAs Stars, testimonials, logos — placed where the eye lands on convert.
- Mobile thumb zone All primary CTAs in the bottom third of mobile viewport.
Brooks is an excellent speaker and a very clear communicator. His ability to adapt the material and provide practical examples consistent with our goals was extraordinary.
I’ve been building websites since the 1990s!
I started my first tech company at fifteen — selling virtual items inside a computer game, paid through the earliest days of PayPal. After college I became a financial advisor at Morgan Stanley, specializing in fintech. I was an early investor in Bitcoin, and spent the better part of a decade managing cryptocurrency investments through my firm, Bidwell Investment Group.
I’ve been building websites since the 1990s, but my journey in AI started in 2003, when I took a course at the University of Minnesota on game theory and artificial intelligence. Twenty years later, in 2023, I founded Purple AI — to give small businesses the tools that used to belong only to big agencies. Last year I hosted the 2024 AI Healthcare Summit at Target Center in Minneapolis — over 250 leaders in one room.
When I’m not building, I volenteer as youth baseball coach, teach financial literacy to high school students, and judge the website division at History Day Minnesota.
Built different, on purpose.
Most AI products are thin wrappers around ChatGPT. Most agencies are slow and expensive. Purple AI is the third option.
Real results, real fast.
The moment you place your order, our AI agents get to work. Your first drafts are ready for review within 4 hours of your order — not days, not weeks.
Refined by real designers.
Every engagement is reviewed by me, Brooks — no bots reviewing bots, and no junior offshore hire halfway around the world. Real human oversight on everything that ships.
No contracts. Cancel anytime.
Hone and Lift are month-to-month. Forge is one-time. The Full Stack commits to twelve months because compounding work needs time — but after that, you decide.
100% satisfaction or your money back.
Not satisfied with your Forge website in the first 14 days? Full refund. Hone or Lift not earning its keep in month one? Full refund. We’d rather part ways amicably.
Get the Full Stack. Save 20%.
The complete operating system for your online business — build, rank, and convert with one team, one engagement.