Our Team — Purple AI
Minneapolis-built · since 2023
Meet the team

A small team with
big-company firepower.

We're a small team in Minneapolis with one big belief: AI finally gives small businesses the same edge the big companies have always had. So we build it into real products — websites that go live in five days, SEO that climbs, pages that turn visitors into customers — and you get the result without ever needing to understand the tech behind it. Real people, real AI, doing the work of a company ten times our size.

Founder

Brooks Clifford

Founder · Minneapolis, MN

I've been building websites since the 1990s. I started my first tech company at fifteen — selling virtual items inside a computer game, paid through the earliest days of PayPal. After college I became a financial advisor at Morgan Stanley specializing in fintech, was an early investor in Bitcoin, and spent the better part of a decade managing cryptocurrency investments through my firm, Bidwell Investment Group.

My work in AI goes back to 2003 and a University of Minnesota course on game theory and artificial intelligence. Twenty years later, in 2023, I founded Purple AI to give small businesses the tools that used to belong only to big agencies. We spent our first two years heads-down in research while the technology caught up to the promise.

Today Purple AI is three AI agents — Forge builds your website, Hone ranks it, Lift converts your traffic — each starting at $500, each refined by a real designer, all of it owned by you. The work that once took a 20-person agency now ships in days.

Where we're going: more agents, more small businesses with big-company firepower, and a team growing to match. This summer, it did — which is why this page looks a little different than it used to.

When I'm not building, I coach youth baseball, teach financial literacy to high school students, and judge the website division at History Day Minnesota.

25+
Years in tech & software
250+
Leaders at the 2024 AI Healthcare Summit
15 yrs
Speaking at conferences & universities
The sales team

New faces for summer 2026.

Ghautham Asankar Padmanaban (Gee), Sales Associate

Ghautham Asankar Padmanaban (Gee)

Sales Associate · 2026 Summer Internship

Gee joins Purple AI for the summer of 2026, fresh from finance studies at the University of Minnesota. With a sharp interest in where finance and artificial intelligence meet, Gee is often the first person a business owner talks to — the friendly front door to everything we build.

[email protected]
Aarav Pancholi, Sales Associate

Aarav Pancholi

Sales Associate · 2026 Summer Internship

Aarav is back for a second summer with Purple AI, returning from the 2025 team. A rising senior at Eden Prairie High School with a head for finance and a genuine curiosity about AI, Aarav already knows the ropes — a rare head start for a young salesperson.

[email protected]
And a few non-humans

The tools that do the heavy lifting.

Our team is small on purpose. These are the AI tools that let three people deliver like thirty.

Otter.ai

Otter.ai

Meeting Assistant
Claude

Claude

CFO · CMO · COO · CIO
Midjourney

Midjourney

Designer
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